“I’m sorry, Santa, but if things keep going the way they are, the toy factory will be out of business by next Christmas.” Santa’s account manager sighed as he slumped back into his chair.

It had been a tough season for Santa and his elves…

In recent years, the toy market had been flooded with foreign competitors trying to take a piece of the cake. Many of them were generational family toy factories that were driving prices down and undercutting other established brands.

It was clear that Santa’s factory couldn’t keep up.

Internally, it wasn’t in great shape, either. Declining performance meant that finding resources to grow the factory was a nightmare. Not to mention the elves—rumor was, they were planning a strike.

Thinking about what would happen to the elves and their families if the factory shut down was enough to turn Santa’s stomach upside-down.

He had to do something, anything, to keep the factory open. But what could he do? They’d never faced this kind of trouble before.

Whatever Happened Next Would Seal the Fate of His Toy Factory

The results were in, and they weren’t good. Either Santa and the elves would search high and low for opportunities, or the factory would be gone by next season.

It was about time they made some long-awaited improvements.

To start, they reached out to the companies supplying them with toy-making materials. When the suppliers first mentioned they were working on a cheaper alloy, Santa’s eyes lit up. But after thinking about it, he decided against risking the quality of the toys.

Since cheaper materials weren’t an option, Santa and the elves decided to shift their focus. He arranged free training for his staff, hoping it would better their productivity. He knew his elves were his greatest asset, and keeping them sharp was crucial.

Next, Santa called on several of his trusted advisors. If he was going to get the factory out of this mess, he’d need fresh ideas. Luckily, one of them urged Santa to focus his efforts on the graphics department. Toy catalogs, packaging, and advertising materials are a big part of Santa’s operation. Without the right process, the production team would bottleneck the entire operation.

Santa Needed a Miracle That Would Revolutionize The Graphics Department

With his advisor’s words in mind, Santa’s next move was clear. His top priority was to remove any barriers holding the production team back. As you’d expect, his designers loved the idea too.

“We’ve been trying to tell you this for quite some time,” the creative director announced in a matter-of-fact tone. “The process we’re using here is nothing compared to what other toy factories have. It’s outdated.”

After wracking their brains and searching online for ideas, Santa and his team found it: a little ray of hope called WebProof. It was an online proofing app that would allow them to centralize and manage their projects, including the gift catalog, all in one place. It could even automate parts!

Sure, it’d be a risk to try something new—changing processes is hard anytime, anywhere. But what if it revolutionized the department? Santa couldn’t stop thinking about the possibilities:

• The ability to monitor projects in real time? Management would love that!
• His team wouldn’t have to deal with the frustration of keeping up with an overflowing inbox.
• The QA folks wouldn’t have to work so hard to stay on top of mistakes.
• “If you pull this off, it would tip the scales back in your favor,” the gentleman from WebProof insisted.

The Stakes Were High, But It Was Worth It!

Four months later, at the season’s end, Santa and his elves sat around a fireplace with eggnog in hand. It had been a wild winter, and they had stumbled into unknown territory, with no idea what was on the other side.

But it paid off!

After the previous months, they had no doubt they’d made the right decision. The graphic production department’s productivity and effectiveness skyrocketed, reducing mistakes and costs.

By the time their New Year’s party rolled around, they’d transformed their business. Santa’s workers were more productive than ever, and happier too. Not to mention, they were outpacing their competition.

Santa knew this was only the beginning. Once they upgraded to WebProof’s Platinum plan, they’d be able to take it to the next level with automation.

What an incredible relief! Finally, it was time to sit back, relax, and enjoy a glass of fine eggnog together.

The Lessons They Learned Could Help You Too…

This season had taught everyone a valuable lesson: If you can produce graphics faster, cheaper, and better than your competitors, you win.

Don’t worry—these kinds of results aren’t just for elves. It doesn’t matter what you sell: If you’re in retail and design products, advertising, and packaging, you can proof it smarter with WebProof.

Our Christmas wish is that you’ll consider Santa’s tale and how it might apply to your own business. If you’re ready to find out more, you can do it here.

P.S. If you don’t believe Santa exists, here’s proof.

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Wishing you a Merry Christmas,

The WebProof Team