WebProof access a billion-dollar U.S. market

Press release, Copenhagen 30. May 2016
Borsen”, the Danish Financial Times, had recently this article

It has proven to be the right decision for WebProof to establish itself in the U.S. market.

The software iBorsen_30_May_2016s torn from the shelves of its free version, and at the same time has proven scalability. The organization comprises just 20 employees, but the company is set to reach its first milestone of $15 million in 2017.

“In 2015 the number of licenses we supplied were primarily borne by the American market. We have had a great start to 2016, and everything indicates the year ahead will be even better, for we are actually able to increase the supply of new users exclusively through online advertising,” says Managing Director Jan Adeltoft, who was a founding member of the company, together with his son, in 2000. The company previously issued only 3-5 new licenses per month, but now issues as many as 300 licenses a month, with multiple users connected to each license.

WebProof’s software eliminates reliance on email. Categorized primarily as a platform for project management, file sharing and collaboration, it is centrally located in the cloud for all users. Customers are typically companies in the graphics industry, and use the tool to work cooperatively with their clients. When a company wants to make a sales brochure or newsletter, the advertising agency presents a draft in WebProof’s software, which can be commented on by all. The advertising agency can then make all corrections and adjustments directly online, after which the customer can approve the individual pages. When everything is approved, the file is packaged automatically and sent to press, or produced as a digital magazine. In the process, all parties can avoid confusion regarding the document’s latest version and work can progress seamlessly through a unique overview.

“On average, companies can cut production time in half by working in the cloud, as opposed to navigating a sea of endless emails. This efficiency, which has been perpetuated by word-of-mouth, is therefore the largest source of new customers for us,” says Jan Adeltoft. This is the case for users in the United States, among them LEGO, Toys”R”Us, and many other well-known brands.

“We already have a wide range of major customers in Europe, including some of the largest retail chains, so we are an incredible force in optimizing the graphic process. No other tools on the market provide all-in-one software capabilities that offer project management, online proofing, online editing of InDesign files, and auto production of hardcopy into digital catalogs” says Jan Adeltoft. He continues:

“The automation of graphic production is far ahead in Denmark, so simply for that we will have the same share in the United States that we have in Denmark–an unused $1 billion market. We are prepared and have copyright on all the essential continents like Europe, USA, Canada, Brazil, Australia, Japan, China; domains in over 70 countries; and have translated our software into a wide range of languages, including Chinese. In many ways, we are now at the helm of a big international breakthrough.”

The American office is located in Florida, where Jakob Adeltoft is leader of development and sales, while Jan Adeltoft manages the European market.

For further information please contact:
Jan Adeltoft, Managing Director at WebProof, by telephone: +45 27 11 68 68 or by email: ja@webproof.com

About WebProof:
WebProof was founded in 2000 by Jan Adeltoft and Jakob Vedel Adeltoft. The software simplifies graphic production and facilitates better integration of companies and advertising agencies. Currently, WebProof assists such companies as LEGO, Audi, Bang & Olufsen, Bauhaus, COOP, and ICA to improve their production processes and reduce administrative work. The 50,000 users come from over 100 countries and together approve over 5 million pages per year. In 2015, Red Herring appointed WebProof as one of the 100 most promising European startups, as a testimonial to its great potential. WebProof is also one of the Gazelle-businesses. http://www.webproof.com

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Six reasons you should be using WebProof for your projects

Back in the olden days of print publications before the desktop revolution, there was one advantage in the hard copy document and design proofing process: A single document passed along through the staff and clients for corrections and approval. This meant we were aware of other readers’ preferences and thoughts as we could easily see the previous reviewer’s notes. Of course, this took time.

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While technology has made worldwide collaboration possible, the design and copy review process can still be tedious. Multiple versions of documents often get passed around via email as PDFs (or worse, Word files). This can lead to a mishmash of notations added along the way. Since documents are typically sent to multiple stakeholders at once, compiling all those notes can become a mistake-prone chore.

The Proof is in the Cloud
The Cloud-based solution provided by WebProof provides the best of both worlds by allowing a single document to be reviewed by everyone involved in the project. They can then use the simple-to-use tools for online proofing to allow notes and markups to be added to the document, with side-by-side views of the original and new versions available with a simple click.

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Easy Tracking and Project Integration
Integrated project tracking and approval keeps everything moving forward quickly and efficiently. It’s easy for everyone involved in the project to see each others progress.

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See How Your Pages Will Look and Flow
High-quality proofs with page-flips allow collaborators to see the project exactly how it will look in the final product.

Team Notifications via TextLEGO_35
As each task is completed, notifications can be sent automatically via text message to collaborators to keep the project moving forward. LEGO, which produces 30,000 projects each year using WebProof, reduced its overall design time by 35 percent because WebProof makes collaboration much more efficient.

Works for Any Size Project
WebProof’s service can be used on everything from articles and brochures on up to magazines and catalogs. The pricing is scalable, starting with a free version that is ideal for freelancers and individuals. Then there is a basic version that can handle small agencies and the Platinum account that can automate and optimize a large-scale operation’s entire internal design work.

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Proven In The Real World
50,000 users in over 100 countries are now using WebProof to approve over 5 million pages a year. Agencies like Gutenberg France, MediaTeam in Norway, and Altavia in Europe and China are using WebProof’s online collaborative tools to speed and simplify their workflow. Corporations like The Walt Disney Company, Audi, ToysRus, and Bang & Olufsen use WebProof to handle multinational campaigns and design projects. Even magazines can handle their design process through WebProof (Scandinavia’s Aller Media uses WebProof to produce Danish Elle and 35 other magazines).

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WebProof is a perfect example of how the right cloud-based workflow solution can allow collaboration that saves a huge amount of time, and-of course-time is money. You can sign up for a Free for Life WebProof account at webproof.com.

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Replace email and attachment with a Collaboration Platform

The solution couldn’t be simpler, and your company will regain control over business data. Instead of leaving it stored in personal email boxes, data is centrally archived project to project—with the bonus of significantly reducing the time your employees spend on emails. Remember: LEGO cut email time by 35%.

A trillion pieces of company data are sent to personal email boxes, every day.
In the United States, 85% of all business data—including contracts and other sensitive information, is stored in personal email boxes, unavailable to others who need access. And what happens when employees change jobs? Data can easily disappear, or even fall into competitors’ hands. This must concern those who are responsible for the email policy of the company. Does your IT department notice how your storage capacity is being consumed, requiring bandwidth and so on, because the number of file attachments is increasing?
Do you have an email policy regarding the use of CC, BCC and attached files?

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Did you know that 28% of all office time is spent on emails?
Both the McKinsey Global Institute and the Radicati Group have documented that every office employee spends a minimum of 10–15 hours a week handling, sorting, archiving, searching, reading and writing emails. This time can be reduced by at least 25% at no cost. As an example, LEGO’s project turnaround time was reduced by up to 35% when they moved from traditional email communication to WebProof, an online approval solution. Across all kinds of companies, the average time spent on emails is 28%.

In companies producing graphic documents requiring many approvals, that time can undoubtedly reach 50% when traditional email, rather than an online procedure, is used for the approval process.

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Do you see the difference?

Download the shocking White Paper, including access to all documentation.
Download det chokerende White Paper på dansk, incl. links til all dokumentation.

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7 Amazing Benefits of WebProof Page-Flip

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Our free Page-Flip lets you show your work in magazine-style. It creates an engaging experience for your customers, who will then spend more time on your website. Studies have shown that website visitors stay three times longer when reading dynamic pages compared with standard PDF files. With Page-Flip, you can publish your projects instantly on the web, or on the App Store. It lets you add video and web links. You can access the documents on your mobile devices. You can even learn what your users are doing, which will help you to improve your marketing efforts.

Publishing Projects on the Web
Do you want to publish an online magazine? Page-Flip to attract readers to your site with its immersive interactive format. It’s only one click away.

Compatible with Android and iOS
Do you have a phone or tablet at hand? No problem. You can use your phone or tablet to see the publication – no need to carry a laptop around or find a desktop computer.

Add Videos and Web Links
Want to add a video or an external link? With Page-Flip, not only can you include pictures, but also videos and web links. It is, indeed, a modern reimagining of the classic magazine.

Learn What Your Users Want

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We use heat maps to show how users interact with your content. They provide you with detailed statistics of their habits and preferences.
Marketing departments love this function.

 

Create an Online Store Catalog

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WebProof lets you do this easily. For work that is more complex, our tools can help you create a catalog very quickly. It’s possible to create a huge interactive catalog in no time by using our Catalogue Builder, our InDesign server, and a custom XML file.
Producing an online Page-Flip catalog takes less than 10 minutes.

Shopping Basket 

Shopping_Basket_Dantec_WebProofAre you thinking of establish a shopping site?
In that case, you are already aware of it’s high cost.
Or perhaps you already have one.
Either way, you can add a Shopping Basket to your free WebProof Page-Flip at no cost.
As your client is going through your catalog on the web, he or she can click on products to add them to a shopping list. That list can then be send to you or somebody else.

It’s Free! That’s the Best Part

With our Page-Flip license, you can create up to 1 million interactive Page-Flips each year at no cost to you, when you use Enterprise. The Free WebProof license includes 100.000 and WebProof Basic 500.000 free Page-Flips per year. Our Page-Flip feature is very popular. You can use it for online publishing and proofing, and it even helps your marketing efforts with built-in user tracking, so you can see what your customers are doing.

Again, best of all, it is free of charge.

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Climate change, explained in 4 charts

21_Carbon_Free_Footprint_WebProofWebProof is an online proofing service, and because it’s all done online, all printing is removed from the proofing process and in this way reduce CO2. We do our utmost to be a Carbon Free Footprint company so we can help fight global warming.

We saw this article from The Washington Post today and found these 4 graphs especially informative, so we wanted to share it with you.

1_Temperature_increaseThe intent of the United Nations — the diplomatic phoenix that emerged from ashes of World War II — was that countries would have a central place to come together and address important issues. For a variety of reasons, the U.N. has rarely upheld that vision. But the gathering getting underway in Paris this week, the 21st annual convening to address the problem of climate change, offers a chance for the U.N. to actually do what it was intended to do: Bring countries together to solve a mutual problem with multiple culprits. Of course, they’ve tried 20 times previously.

The most famous previous gathering of the parties to the United Nations Framework Convention on Climate Change was in 1997, in Kyoto, Japan. The attendees agreed to what became known as the Kyoto Protocol, which would have limited the production of carbon dioxide by signatories beginning in 2005. While the protocol is largely known in the United States because it became a point of contention early in the administration of George W. Bush, it has been implemented by other countries in the years since.

But the problem of carbon dioxide building up in the atmosphere — one of the main reasons that the atmosphere is trapping heat, according to climate scientists — has only gotten worse. In April 1995, carbon dioxide was present in the atmosphere at 363.23 parts per million. Last month, the figure was 398.29, just less than the 400 ppm number that has long been an upper limit to what’s viewed as acceptable.

What’s more, the last two conferences of parties (COP) have been during unusually hot months. Every month hosting a COP has been warmer than the month would have been during the same month in the 20th century — but recent conferences have been exceptionally warm. This year’s is poised to be similar.

The main problem being addressed at the Paris gathering, as is usually the problem, is figuring out how to build a mechanism that will reduce carbon dioxide output fairly across multiple counties. The countries of the world do not all produce carbon dioxide at the same amounts. Most greenhouse gas emissions come from electricity production and other fossil-fuel burning, and China has recently surged into the lead as the most polluting nation on Earth.

2_Carbon_Dioxide_Emissions_fossil fuelAs a function of population, though, the United States produces far more carbon dioxide than most other countries.

3_Carbon_Dioxide_Emissions_fossil fuel_capita     But a large amount of emissions also comes from smaller countries.

4_Carbon_Dioxide_Emissions_procent

The challenge before the U.N. is figuring out how to get the big countries to scale back their emissions while not unduly hobbling smaller (and often growing) countries by limiting the amount of electricity they can produce. Many of the countries participating in the conference have submitted pledges of how they’d limit their own pollution. But those pledges themselves will not be enough to keep global warming within limits scientists consider crucial. (That benchmark is an increase of 2 degrees Celsius above pre-industrial levels.)

This year’s conference has taken on special significance for two reasons. First, it comes as President Obama has made a concerted effort to address the problem of climate change — and as he nears the end of his term. Second, the urgency of the problem is becoming more apparent as the world continues to set new temperature records.

The United Nations was created mostly to prevent wars. This week in Paris, the organization will tackle a much different, but much more widespread crisis.

By Philip Bump in The Washington Post, November 30, 2015.

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You support a CO2-free environment by using WebProof, because WebProof makes every possible effort to improve the environment.

Using WebProof online proofing rather than traditional printed proofs, you save the many trees it takes to produce the paper, and you avoid the subsequent disposal of these paper prints, including toner and ink. In both cases, you avoid emitting a lot of CO2 into the atmosphere.

Last year more than 5 million pages were approved through WebProof. If three people were involved in each proof, this would result in 15 million printed pages.  If none of these users printed these pages out, but instead accepted them online, each year we would save:

– close to 2,000 trees

– close to 400,000 kg CO2

In addition, if you use WebProof you help to plant new trees, as WebProof plants a tree every month for every customer we have. After 10 years you will have planted 120 new trees, and WebProof will have planted 120,000 trees for our 1,000 customers. We can all help the world to a better future by using WebProof to read and approve proofs online.

WebProof – Carbon Free Footprint

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Stressful to be a project manager?

Being a graphic production project manager can be very tough. Instead of focusing on the basic aspects of your work, you have to deal with endless emails and versions of PDF documents, which can be stressful. Using some simple tools, we have created a solution to help you when you find yourself juggling clients, marketing managers, account managers, reviewers, designers, and others. Our solution helps you complete many of the tasks you have to deal with, including the following.

Lots of communication
Email is ineffective and slow. It requires you to constantly receive and send messages to share multiple versions of documents containing corrections. You have to combine all the corrections from everyone so the designer knows what to do, which can be very time-consuming. With our cloud-based software, you no longer need to use email to share document versions because they are all stored in the cloud and everyone’s corrections are on the same page.

Not knowing the page-by-page project status
To have a good overview of a project, you may place printouts of the latest version of all 32 pages on the walls around you. This allows you to review the pages from your desk, seeing which pages have been approved, which ones are with the designer, and which ones are with the client. Instead, you may use an Excel spreadsheet that you constantly update, which is also quite time-consuming. Our solution gives you a real-time, page-by-page status overview on your computer screen.

Problems close to deadlines
Say that you need to pick up your child from kindergarten because he is sick, but you are close to the project deadline and it is important that you be at the office, where you have all your papers and can review the pages on the wall. In a stressful situation such as this, you can go to WebProof in the cloud and access all the project information as long as you have access to the Internet, making deadlines less stressful.

Justifying the number of work hours to your client
When creating client invoices, it can be a pain to justify the number of work hours on the project. Doing so requires you to keep track of many documents, which can be very stressful and not economical. Our solution log can help you provide detailed documentation of the number of hours worked.

Can I try these tools?
Yes, you can try these amazing tools at no cost on your next project, giving you a detailed overview and increased performance. You can sign up for your free lifetime WebProof license and forget about emails, instead getting corrections from everyone on the same version of a document. The only thing you need to get this real-time, detailed, page-by-page status overview is internet access. Don’t worry about staying at home if your child is sick-all your project information is in the cloud. Invoicing is a piece of cake because every action is logged. Why wait?

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WebProof in Public Business Newspaper

The article from Berlingske Business, here in English

Virtual Company’s Customers Increase Six-Fold

Customers in the shop. The virtual company WebProof is unstoppable. In just six months the company has increased the number of its customers six-fold and has earned a place on the Red Herring Top 100 list of the most promising tech companies in Europe.

In the past six months it’s been all systems go for the virtual company, WebProof. Since the company implemented a new business strategy in January 2015, the number of customers has increased six-fold and the company has been named as one of the 100 most promising tech companies in Europe by the international business magazine Red Herring.

WebProof, which has existed since 2000, operates a cloud-based platform that provides solutions for online collaboration, proofreading of documents and graphic design. Whereas previously the company pursued major players such as Lego, Coop, Walt Disney and Aller, the solution is now also targeted at small and medium-sized companies.

It was WebProof’s owners, the father and son team of Jan and Jakob Adeltoft, who set the change of strategy in motion. A major customer like Lego gives WebProof more than 2,000 users throughout the world and more than 30,000 projects each year. But, according to the CEO, Jan Adeltoft, there is great business to be had from small and medium-sized companies.

“Our bias has been towards big customers, but there are thousands of smaller companies. The greater the number of small customers we can acquire, the more future-proof we are. We have woken up to the fact that small companies may also become big one day,” says Jan Adeltoft.

Like winning an Oscar
The new strategy opens the doors for significantly smaller companies with 2 to 100 users. WebProof has also launched a special licence, which enables freelancers, designers, project managers, and small agencies to try out the service on an unlimited basis with up to 8 users. This has turned out to be the decisive factor in the growing number of customers, which has been increasing ever since.

WebProof received even more attention, when the business magazine Red Herring named them as one of Europe’s 100 most promising tech companies. Jan Adeltoft believes that being placed on the list has helped to raise awareness and create more networks.

“It’s like winning an Oscar. If you win an Oscar, it raises your status and more people take notice of you,” he says.

Jan-Adeltoft

Jan Adeltoft, CEO and co-founder of the virtual company, WebProof, which in just six months has increased the number of its customers six-fold. Photo: Sara Gangsted

The attention is coming particularly from the other side of the Atlantic. Jan Adeltoft soon became aware that 3 out of 4 new customers came from the USA. That is why he decided that, starting in July, his son, Jakob Adeltoft, would head a newlyestablished office in Florida.

“We had previously received inquiries from companies such as Walmart, but when they discovered we were based in Europe, they backed out. Larger companies expect their support to be located in the same time zone. So, now that the number of American customers is growing, we need to be there,” says Jan Adeltoft.

Even though, on the whole, WebProof runs its entire business virtually, it is vital to meet the really big customers face to face. That is why it makes sense for the company to have a man based in the USA, since the influx of customers is coming from there.

“If we really want to enter the American market, we need to be there. We don’t have an aggressive sales organisation. It’s very much about the companies finding us. We don’t go out looking for them, but the moment they find us, we take care of them,” says Jan Adeltoft.

First marketing campaign
In fact, WebProof has never done much in the way of marketing. When Jan Adeltoft established the company in 2000, he game from the graphic industry and had good contacts in the field. WebProof has never had a sales organisation. Existing customers spread the word. That has accounted for the company’s steady growth.

“For the very first time this autumn we are launching a campaign, so I’m not afraid of aiming at an increase of 1,000% or several 1,000% in the number of customers before the end of the year,” says Jan Adeltoft.

WebProof consists of 20 employees, 15 of whom are programmers based in different parts of the world. Even though the company has a physical address and meeting premises on City Hall Square in Copenhagen and in Miami, nearly everything is conducted via the Internet. Online customer meetings, chats and emails are WebProof’s way of communicating, interrupted only by monthly meetings for Danish staff in Copenhagen.

Previously the company had an office in Roskilde. But because the programmers needed to concentrate without disturbance, the staff still communicated by email, even though they sat next to each other.

“We discovered that it worked better if they worked from home. I absolutely believe that this is what companies are going to be like in the future. But I do miss the old lunch break,” says Jan Adeltoft.

FACTS
WebProof

* WebProof has existed since 2000. It is a cloud-based platform, where companies can work together on proofreading and graphic projects. It is an online collaboration tool. A company can purchase licences, and business partners and staff can place documents and designs online to make them accessible to several users.

* The company has an address and meeting premises on City Hall Square in Copenhagen and in Miami. Otherwise it is a virtual business, in which just about all activity is conducted on the Internet via chat, video conferencing and email.

* WebProof has 20 employees spread all over the world including India, the USA, Cyprus, England, Denmark, Portugal and Lithuania.

* WebProof’s turnover is in the double-figure millions and last year it made a profit of DKK 500,000. The CEO, Jan Adeltoft expects the turnover to double in 2016.

The article is written by Kirstine Benedicta Lauritzen, Belingske

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WebProof supports Adobe InDesign CC and CC 2014 for plugin and server

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We offer WebProof InDesign plugins, which make it possible for the designer to upload/send the document directly from InDesign. The advantage is that designer doesn’t have to produce a PDF nor leave InDesign when the file has to be sent. Among our 7 plugins you will also find plugins for the latest Adobe Creative Cloud as well as CC 2014.

indesign

For many of our customers we have installed InDesign Server. This great software is used to process optimize and automate the internal workflow (WebProof Platinum). In those cases where we auto-produce catalogs and magazines through our XML-catalog module, can clients who don’t have graphics experience make corrections through the easy-going WebProof user interface – directly in InDesign.

This is why WebProof also supports Adobe InDesign Server CC and CC 2014.

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Countdown to GRAPH EXPO 15 in Chicago

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One of the world’s major exhibitions of graphic production will open its doors on September 13, 2015. As always, the expo will be held at McCormick Place in Chicago, Illinois, USA.

Visitors to the expo will find 13 large pavilions with lots of new hardware, ranging from printing machines, giant digital printers, and finishing equipment. However, the expo also features many exhibitors that offer software for the printing industry.

Previously, suppliers used huge exhibitions such as GRAPH EXPO, DRUPA, and IPEXto announce their latest news. Today, however, development goes so fast that product news is released immediately on the Internet as it becomes available. Even though the exhibits have lost some of their energy and are not as big, for the graphic production field, the expos still offer a way to see and talk face-to-face with suppliers, making them more of a social event.

In terms of collaboration and online proofing software, the expos offer almost nothing, which is why WebProof does not participate. However, the team at WebProof is available around the clock if you have any questions or want an online demo. Just contact us at support@webproof.com.

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