Strategy meeting with clients


ICA is probably the biggest retail company in Scandinavia with 1,500 supermarkets.

Producing every month more than 1,000 different catalogues, each with 8 to 12 pages, we believe ICA has one of the biggest in-house production sites in Sweden.

WebProof has optimized all of ICA’s graphic production workflows and it handles all proofing, preflight and files until a catalogue is at the printer. According to the lean principles, it is important to review processes continually and see how they can be improved.

This month ICA and WebProof had their annual two-day strategy meeting and found several new areas where publishing processes could be enhanced.