Aller Media and WebProof have, over a lengthy period, been working on an app to use for all www.Aller.dk magazines. It was required to be a simple, user-friendly app, and that it should automatically publish magazines from WebProof with just one click. Readers can now download their magazine app from the App Store and, if they are subscribers, they can directly open the magazine, or alternatively they can simply buy it within th app. Depending on the magazine, there can be other attached services, for example, a real-time TV Guide etc. There is no doubt that users love to browse and zoom in on details. Within the first two weeks, with the magazine “Se & Hør”, and without any press releases about the new apps, the success was demonstrable.