Scandinavia’s biggest shopping chain chooses WebProof

The Danish software won the order for the annual handling of 13,000 pamphlets at Scandinavia’s largest shopping chain – ICA AB, with supermarkets in both Sweden and Norway.

WebProof in Roskilde has yet again proven that Danish IT, based on unique, innovative program development, can be a global player.

“As one of the established and biggest software providers in online proofing, we were invited to give suggestions on how WebProof would satisfy the detailed specification requirements that ICA had put forward, especially including requirements for security, up-time and speed.  We must have shown this very well via online meetings and workshops,” states Jan Adeltoft, CEO at WebProof A/S, and continues “I have great respect for the thoroughness shown by ICA, plus their ability to involve users and get their acceptance, prior to a decision being made.  It is the biggest pamphlet-producer in Scandinavia for only one customer, and security requirements are naturally very high.  Therefore, we regard the order as a massive pat on the back for the great user-friendliness and security on which WebProof is based”.

WebProof is an online proofing service, designed especially for graphics production.  The software handles and automates approval processes of graphic documents, amongst others.  As many people are involved in proofing approval, this means that WebProof typically reduces total production times by 25%. WebProof also includes a 3D PDF Flip-funktion, which means that online visitors can flip through the supermarket leaflets, print shopping lists, etc.  WebProof offers solutions regardless of whether you are a five-man advertising agency or a large global organisation of 10,000 employees, where WebProof supports XML integration for the majority of external systems, plus total automation with advanced hot-folder workflow and InDesign Server integration.

Annually, WebProof has more than ½ million logins in over 100 countries, and every year, more than 4 million pages are approved by internationally renowned clients including The LEGO Group, DDB, Bang & Olufsen, BAUHAUS, Pernod Ricard, Mecom/Edda Media, Aller Media, Jysk, Astellas, Silvan, Burda, Hummel, Berlingske Media etc.

WebProof was founded in 2000 by its CTO, entrepreneur Jakob Vedel Adeltoft: now only 32 years old, his early adoption of the technology led to WebProof being one of the first to offer online proofing through ASP/SaaS. Jakob leads a global team of fifteen programming development staff: each team member is an expert in their own field, providing a small, highly specialised and focused team to deliver market leading products. WebProof has been able, through organic growth and without investors, to develop itself from a small Danish IT company to an internationally recognised software company.